StrappV2 is alive now! The future indeed looks promising!

On that note of optimism, here are a few things we found interesting. You may, too.

Warmly,
Team StrApp

Negative SEO: Does It Really Exist?

The truth is, negative SEO is possible - but it is much harder to do than you might think.

For the average webmaster, it would be almost impossible to target an established website and have a significant impact on it.

Here are a few thoughts on how you can protect yourself against a potential attack.

Mobile Apps: Cracking the 'discovery dilemma'

With 1600+ apps making their debuts in the app stores daily, the pressure is on app developers to stand out from the crowd and acquire users at scale.

The tremendous growth of the global app economy - powered by more than 2.5 million apps in the App Store and Google Play combined - is also stretching traditional app marketing and monetization models to their limits.